Like Cupid’s arrow through the heart, Karen Walker Eyewear strikes us down this season.

Since the New Zealand based designer first introduced sunglasses over a decade ago, her one of kind frames have always been instantly recognizable from a mile away. This is without any overt logos or branding, just a simple arrow adorning each temple. And If you didn’t notice the arrows before, don’t worry, you surely will now! As Karen Walker’s iconic arrow is the star of this season’s campaign and collection.

Karen explains “The arrow stands for the brand’s optimistic spirit, élan and fearlessness…Our campaigns are always about the fun side of wearing sunglasses and this campaign is about the Karen Walker effect you experience when you’re wearing a pair of glasses with an arrow on the temple,” To further that point, she disclosed that the only direction given to this season’s model was “to be delirious.” No doubt, a natural side effect to wearing one of her gorgeous pairs of sunglasses.

Fans of the brand will notice a mash-up of familiar shapes, however in true Karen Walker fashion, the end result are sunglasses which are completely unique. The styles are reinvented in new colorways of rose pink and soft grey, as well as Karen Walker’s staple crazy tortoise and classic black. Acetate frames feature gold, silver and rose gold metal detail, offset by champagne and silver mirror lenses.

 Without further delay, checkout the campaign and collection below:

(more…)

The much anticipated Karen Walker sunglasses Spring/Summer 2013 ‘Forever’ collection is now available.

Whether you are 22 or 92, Karen Walker sunglasses are undeniably beautiful…

Always completely original, Karen Walker doesn’t disappoint this season and delivers a collection which is simultaneously playful, chic, and beaming with vibrant color.  Several new shapes are introduced, ranging from an oversized round sunglass named ‘ORBIT’, to a very well proportioned chunky cat-eye design named “NORETHEN LIGHTS”(our favorite), as well as several stunning frames in between.

There is a plethora of colors to choose from, from your classic black to florescent yellow to crystal turquoise or pink. Some beloved best-selling styles also return in new colors, such as the all-popular ‘HARVEST’ in ‘Crazy Tortoise’ or the ‘NUMBER ONE’ in mouthwatering peach.

Unique to this season is Karen Walker’s creative use of signature metal filigree detailing, incorporated both on and encased in the acetate of several of the frames.

The ‘Forever’ campaign, shot by Ari Seth Cohen of ‘Advanced Style’, is a “celebration eternal optimism”.  Each model is between 65 and 92 years young and was photographed in their New York homes, all looking stunning in their Karen Walker shades.  As usual, stock is limited so snap up your favorite before its gone FOREVER. Check out the campaign and collection below, paired with our product photos.

(more…)